AI strategy · Internal communications · Measurement

Communications transformation for the AI era.

I help enterprise communications and HR teams move beyond scattered dashboards, manual reporting, and content production into smarter systems for listening, insight, planning, and executive storytelling.

Headshot of Luke Sinclair

What I help with

Building smarter communications systems.

My work sits at the intersection of internal communications, AI, measurement, employee listening, and operating model change.

Communications Intelligence

Turning disconnected signals into clearer insight for leaders.

  • Unified measurement frameworks
  • Signal mapping across channels
  • Executive-ready reporting
  • Insight-to-action narratives

AI-Enabled Workflows

Practical AI systems that reduce manual work without losing judgment.

  • Agent and workflow concepts
  • Prompt libraries and guardrails
  • Reporting automation patterns
  • Team enablement and adoption

Employee Listening

Connecting sentiment, questions, themes, and engagement into useful signals.

  • Viva Engage and community analysis
  • Event and town hall insights
  • Sentiment and theme synthesis
  • What-to-watch reporting

HR & Change Communications

Clear, human communications for complex people and culture moments.

  • HR initiative communications
  • Manager toolkits
  • Change narratives
  • Employee experience storytelling

Intranet & Community Strategy

Designing better ways for employees to find, share, and act on information.

  • Intranet strategy
  • Community governance
  • Content and channel models
  • Digital workplace adoption

Strategic Advisory

A senior thought partner for communications leaders navigating AI and change.

  • Operating model design
  • Capability roadmaps
  • Leadership counsel
  • Consulting or contract support

Experience

Senior operator. Practical builder. Strategic advisor.

I bring 15+ years of experience across communications, community strategy, digital transformation, analytics, and executive storytelling.

Microsoft

Currently supporting Global Executive & Employee Communications, with work spanning comms intelligence, measurement, HR communications, AI-enabled workflows, and executive reporting.

LinkedIn

Led work across employee communities, intranet strategy, digital channels, and internal communications transformation.

American Express

Held director-level roles across marketing, employee communities, B2B engagement, content platforms, and global digital programs.

About

Hi, I’m Luke.

I’m an AI and internal communications strategy consultant focused on helping large organizations modernize how they listen, measure, plan, and communicate.

My work combines strategic communications judgment with practical systems thinking: connecting channel data, employee signals, sentiment, event insights, and leadership priorities into clearer stories and smarter operating rhythms.

I help teams:

  • Make sense of fragmented communications data
  • Use AI to reduce manual reporting and accelerate insight
  • Build more useful executive narratives from employee signals
  • Design communications systems that support clarity, not just output

I’m available for consulting and contract opportunities, and open to full-time roles where the fit, team, and mission are right.

Let’s talk

Exploring what AI means for your communications team?

If you’re looking for help with communications intelligence, employee listening, AI-enabled workflows, HR communications, or executive reporting, I’d love to connect.

You can book time directly or reach out via LinkedIn.