Luke Sinclair headshot LUKE SINCLAIR
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Turning data into stories that drive change.

Executive partner to communications and HR teams. I help organizations use analytics and AI to measure what matters, sharpen storytelling, and show impact.

Currently consulting with Microsoft — Global Executive & Employee Communications (GEEC)
  • Unified comms measurement frameworks & executive dashboards
  • AI‑assisted reporting & insights for storytellers
  • Change & adoption coaching for tools, channels, and ways of working
  • Leadership & HR comms strategy, narratives, and measurement

Services

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Comms Measurement & Analytics

Design unified frameworks; build executive dashboards; define KPIs aligned to business goals.

  • Audit of metrics & sources
  • North‑star KPI design & taxonomy
  • Dashboard & reporting cadences
  • Executive readouts & narrative insights

AI for Storytelling & Reporting

Practical, secure AI patterns that accelerate analysis and turn data into audience‑ready stories.

  • Prompt libraries & governance guardrails
  • Automated summaries & exec briefs
  • Agentic dashboard experiments
  • Upskilling workshops & playbooks

Change & Adoption Advisory

Coach leaders and teams through new tools, channels, and measurement cultures — with clear operating rhythms.

  • Operating model & cadence design
  • Role clarity & governance
  • Success metrics & feedback loops
  • Executive enablement & comms packs

Leadership & HR Comms Support

Narratives, campaigns, and reporting that connect people to purpose, performance, and culture.

  • All‑hands / town hall storytelling
  • Employee experience & EX metrics
  • Change narratives & manager toolkits
  • People data insights & dashboards

Let’s talk

If you’re exploring smarter ways to measure comms impact — or want help turning metrics into executive‑ready stories — I’d love to connect.